![]() So marketing discovered a way to build apps without IT’s help, thanks to app building software. IT’s got a reputation for being us they are usually swamped with help tickets from individuals with issues that always seem to rank ‘high priority,’ leaving marketing’s requests collecting cobwebs. In some cases, marketing's been known to keep IT in the dark ( but that’s a story for another time).īut marketing isn’t the only one to blame for this tiff. Oh, and another thing about marketing? We don’t like to hear the word “no”, which is why it used to take marketing until the last minute to get IT’s approval. When we get excited about a new project, we proceed with full steam ahead. ![]() Marketers tend to be attracted to shiny, new objects (guilty as charged). Oil and water - that’s what marketing and IT used to be. Now thanks to no-code app builders, you don’t have to be a software engineer or developer to build a mobile app! Let’s explore why app building software isn’t just for IT. And with technology progressing faster than the speed of light, this rings truer than ever. ![]() By Michelle Lawrence | Last Updated: Jun 26, 2020Įver since we were young, we’ve been told we can achieve anything we put our minds to.
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